The Pure Diamond Council has introduced the launch of a brand new platform; Actual. Uncommon. Accountable.
The platform is aimed to showcase the distinctive magnificence and rarity of pure diamonds, and the moral accountability inherent throughout the international pure diamond business.
The launch comes after NDC’s international ambassador Lily James skilled this by means of two discovery journeys.
Final week, NDC and James launched into a discovery journey of the Northwest Territories (NWT) of Canada.
Kristina Buckley Kayel, managing director and CMO, North America at NDC, mentioned: “Our mission is to encourage and educate customers on the distinctive values of pure diamonds and the optimistic affect and commitments of the business.
“The brand new framework of Actual. Uncommon. Accountable cohesively ties in our mission all through NDC’s editorial vacation spot, celeb ambassador and sustainability international promoting campaigns, in addition to all social channels. In doing so, these actual, billion-year-old finite geological marvels, and the accountable and optimistic affect of the business are conveyed constantly throughout all client touchpoints immediately and thru our retail companions.”