Established in 1956 by Romualdo Dori, Rodo is the luxurious equipment label that completely exudes the standard and class that go hand in hand with Italy. Providing a variety of luxurious luggage and footwear, all of the items are lovingly crafted by gifted artisans, making certain the excellence for which the model has develop into synonymous. At the moment, it’s a household affair with the 2 daughters, Martina Dori and Giorgio Dori on the helm, dealing with the inventive route of the model. Rodo’s CEO, Gianni Dori shares perception into this luxurious equipment home, from its aesthetic via to the method, and buyer.
Inform us concerning the heritage of Rodo?
Born as an artisan model in 1956 because of the creativity and expertise of its founder, Romualdo Dori, from which derives the acronym that created the model’s title. At the moment, the label is firmly guided by the founder’s sons Gianni and Maurizio Dori, who on the similar time are assisted with nice enthusiasm and dedication by their kids. A historical past of excellence each for the standard of the supplies used and the personnel concerned, an indication of the best stage of ‘made in Italy’.
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How would you describe the fashion of Rodo?
Uniqueness, high quality, craftsmanship, refinement, and sustainability, in a single phrase luxurious. These are the cornerstones of a mode that has established itself internationally and which right this moment nonetheless represents the symbol of class and creativity. At the moment, the model needs to evolve, preserving its fashion. Modernity lies within the analysis of latest supplies and methods.
What are the core pillars of the corporate?
Craftsmanship, savoir-faire, high quality and class. From the very starting, Rodo distinguishes itself for the interweaving of midollino and straw. It begins the method from the uncooked materials analysis. Solely after, expert artisans will begin their work of interweaving. The identical factor for different supplies, totally different from midollino and wicker. Artisans and savor-faire are on the foundations of all Rodo creations.
Who’s your buyer?
Rodo is current in luxurious boutiques all all over the world, from Milan and Paris to London, Moscow, Los Angeles, Singapore, and Shanghai. Our esteemed clients might be discovered all around the globe and are acknowledged for his or her fashion.
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How are you evolving the model to attraction, while staying true to its wealthy historical past? Sustaining the standard and uniqueness of our merchandise is central to our course of, and that is timeless.
Which markets does Rodo do greatest in?
Rodo does very effectively in Asia and SEA in addition to Europe, together with the UK, and we’ve got a presence in Harrods and Selfridges. We have now additionally had efforts for the final two seasons in Australia with the opening of David Jones, the Luxurious Division Retailer in Sydney, and within the Philippines with Rustan in Manila.
At the moment, which assortment are you designing and what’s the inspiration behind it?
At the moment, Rodo is designing the FW 2024/2025 assortment — the inspiration is prime secret!
What have been your profession highlights up to now?
The very best highlights embrace the opening of the Rodo boutique in Milan, in addition to the one in Beijing. One other emotional second has additionally been, final month after we noticed the presentation of our classic luggage at Selfridges, which had by no means been carried out earlier than in such a approach.