Birmingham-based producer, Vaughtons, has entered the memorial jewelry market with the launch of Phoenix by Vaughtons, which sells memorial jewelry with ashes encapsulated inside vitreous enamel.
This enterprise is the primary direct-to-consumer enterprise for the corporate, whose artisans might be creating a variety of handmade memorial jewelry at its Properly Avenue workshop in Birmingham’s Jewelry Quarter.
The producer, which makes bespoke jewelry in addition to medals and trophies, is predicated in Birmingham’s Jewelry Quarter, and has a storied 200-year historical past that features making the 1908 Olympic medals.
Nick Hobbis, proprietor of Vaughtons, mentioned: “Phoenix by Vaughtons has been three years within the making, and we launch after a protracted interval of intense testing and analysis.
“The memorial jewelry market is comparatively new to the UK and our new enterprise comes from a really private place. One in every of my fellow administrators spent months looking for memorial jewelry after her father handed away and the ring she purchased has tarnished and pale over time. All of us checked out it and thought, ‘We have to do that higher’. Phoenix by Vaughtons goals to place that proper.”
He added: “We’ve received a crew of unimaginable artisans in our workshop and the most effective suppliers within the UK. There’s no motive for anyone to be disillusioned by a bit of jewelry that’s so essential to them. Memorial Jewelry needs to be a memento not only for the one that buys it, however as a household heirloom that may be handed down via generations. That’s why we spent so lengthy testing and dealing on our strategies earlier than we launched.”
Phoenix by Vaughtons launched this week with a capsule assortment of rings, pendants and charms, and guarantees to develop its vary all year long.